Isabelle's institute, located in the 18th arrondissement of Paris, was one of the first to place its trust in us three years ago by integrating SOPHRO MASQUES® into its treatments. A visionary for many years, Isabelle anticipated the importance of well-being in her institute's customer experience. Her unique approach, combining relaxation and treatment, has made her a benchmark in the field. If you too are a wellness professional, don't hesitate to follow Isabelle's advice and contact us to find out how SOPHRO MASQUES® can enhance your services.
Kaïa: Can you tell us how you discovered SOPHRO
MASQUES and the RESSOURCE Corps-Mental brand?
Isabelle: Quite simply, one day Claire, the founder of SOPHRO MASQUES, came to
to do a treatment at my institute and we got to know each other. Later, she told me about the
concept, and I was immediately won over!
Kaïa: What was it that won you over?
Isabelle: The fact that you can really relax and enjoy a real break, while
your skin is rehydrated, luminous and radiant. But above all, it was after I tried it that I
was convinced: I could feel the active ingredients penetrating my skin thanks to this very relaxing
sophrology session.
Kaïa: Great! And today, in your institute, how have you integrated it into your offer?
Is it a treatment in its own right, or do you integrate it with other treatments?
Isabelle: The great thing about SOPHRO MASQUE is that you can offer a complete and very relaxing
treatment. I've developed my own protocols with fragrance-free products
to stay in the same specific universe. It can be a 50-minute treatment dedicated to
deep relaxation, or a replacement for another mask in existing treatments.
For example, after a Kobido or for extremely dehydrated and stressed skin, the
result is immediate.
Kaïa: And what feedback do you get from your customers?
Isabelle: They really appreciate the moment of relaxation and, of course, the results of the
mask! The biocellulose acts like a double skin, and they feel a real difference in
terms of hydration and radiance.
Kaïa: Which customer profiles are particularly receptive to this product?
Isabelle: I have customers who take care of themselves, but who also work a lot. They
are looking for a real wellness break. In terms of age, it's often around 40, and
especially sensitive, dehydrated skin, which needs light, radiance and plumpness.
Kaïa: And what about resale, does it work well?
Isabelle: For the time being, customers aren't totally used to it yet, as it's an innovative
concept. But sophrology is becoming more and more part of their routine. I explain the
concept, leave them documents, and they are often curious and end up buying
to continue the experience at home.
Kaïa: So the ideal entry point, in your opinion, is a beauty salon treatment before
resale?
Isabelle : Yes, ideally, after a treatment, they should take at least two or three masks to continue at home and create a real relaxation protocol.
Kaïa: How would you rate your collaboration with the RESSOURCE Corps-Mental brand
?
Isabelle: Claire Millier is a great listener, and I appreciate her expertise in sophrology. She
is surrounded by a dynamic and competent team, which makes the collaboration very pleasant.
Kaïa: Would you have any advice for other institutes wishing to join SOPHRO
MASQUES?
Isabelle: Don't hesitate! It's very innovative, and customers expect us to take care of them
, right down to their minds.
Kaïa: Do you have an anecdote to share about using SOPHRO MASQUES in your
institute?
Isabelle: I leave my clients alone in the cabin, so I don't really know what
happens during the session! But some of them have told me that they were so relaxed
that they completely lost interest, even forgetting where they were.
Kaïa: How do you go about it? Do you play the audio on a
speaker or with headphones?
Isabelle: I prefer a loudspeaker for the time being, as disposable headphones would be needed to
guarantee hygiene. But what's important is that the customer is installed in a true moment of
rest and total calm.
Kaïa: That's perfect! Thank you very much for this exchange.
